Meet The Founder
Hi, I’m Jordan Diore, founder of Heart & Hustle Kids Athletics and a psychology student at Clark Atlanta University. Through coaching children and leading youth programs, I’ve seen how encouragement can help kids believe in themselves. I created Heart & Hustle to give children a place to build athletic skills, grow their confidence, and have fun along the way.
My Story
Heart & Hustle grew out of my love for working with children and wanting to create a space where more of them could see themselves belonging. Bringing sports and gymnastics together was intentional. I especially wanted boys to feel welcomed and excited to participate, with different ways to explore movement and find what they enjoy.
Through coaching, I’ve seen how much it means to a child when someone notices their effort, celebrates a small win, or believes in them when they’re ready to give up. Those moments shaped what I wanted to build: a place where children feel seen, supported, and comfortable trying something new.
To me, heart is kindness, connection, and caring for one another. Hustle is having the courage to try and the patience to keep learning. My hope is that children leave with new skills, friendships, and a little more belief in themselves. That’s what I want Heart & Hustle to represent.
Contact
I'm always looking for new and exciting opportunities. Let's connect.